Our partners


Wichelt Imports and Mill Hill are two trusted names in the needlework industry, with a shared commitment to quality, creativity, and customer satisfaction. Wichelt Imports specializes in premium fabrics and embroidery supplies, offering a wide range of high-quality products for stitching enthusiasts. Meanwhile, Mill Hill produces unique beading kits and embellishments that add texture, color, and dimension to needlework projects. With their exceptional products and services, Wichelt Imports and Mill Hill are go-to brands for needlework enthusiasts seeking to elevate their craft with innovative materials and designs.


Hoffman is a leading supplier of premium fabrics for quilting and sewing. The family-owned company, established in 1924, has built a reputation for producing high-quality fabrics using innovative designs, vibrant colors, and premium materials. Hoffman's fabrics are used by quilters, sewists, and designers worldwide, and the company has become synonymous with excellence in the quilting industry. With a commitment to sustainability and social responsibility, Hoffman continues to inspire creativity and craftsmanship among its customers.


Zweigart is a renowned fabric manufacturer specializing in high-quality fabrics for embroidery, tapestry, and cross-stitch. With over 150 years of experience in the industry, the company is known for its exceptional quality and innovative designs. Zweigart fabrics are made using only the finest materials and are available in a variety of colors, textures, and thread counts, catering to a diverse range of creative projects.

Zweigart's commitment to quality and innovation has earned the company a reputation as a leader in the industry. Its fabrics are used by professionals and hobbyists alike, with a range of options available to suit different preferences and budgets. Zweigart is dedicated to supporting the arts and the environment, and its products are made using eco-friendly processes that minimize the company's impact on the planet.


Permin is a Danish company with over 160 years of experience in producing high-quality needlework kits and supplies. Its products include cross-stitch, embroidery, and tapestry kits featuring unique designs and premium materials, catering to both beginners and experienced crafters.

Permin is committed to sustainability and ethical practices, using eco-friendly processes to produce its products and partnering with organizations to support local communities. Its dedication to quality, creativity, and sustainability has made it a favorite among needlework enthusiasts worldwide.


Eugen Übelhör is a trusted German company with 100+ years of experience in producing high-quality needles for sewing, embroidery, and felting. Its exceptional craftsmanship, innovative designs, and commitment to quality have made it a reliable and trusted brand among needlework enthusiasts and professionals worldwide. The company's extensive range of needles is made using only the finest materials and latest manufacturing techniques, ensuring consistency and durability. Eugen Übelhör is dedicated to delivering the best products and services to its customers.


Valdani is a renowned brand in the needlework industry, known for its high-quality threads and unique color palette. The company produces hand-dyed, colorfast threads using eco-friendly materials and processes, making it a favorite among environmentally-conscious crafters. Valdani threads are versatile and suitable for various needlework projects, from embroidery and quilting to crochet and knitting. The company's commitment to quality, creativity, and sustainability has earned it a loyal following among needlework enthusiasts worldwide.